➲ Content Strategy 101 Author Alan S. Pringle – Bassgrotto.co.uk

Content Strategy 101 Technical Content Is Often The Last In Line For Investment And Innovation, But Poor Content Has Profound Effects Inside And Outside The Organization It Damages Your Reputation, Shrinks Sales, And Causes Legal Problems Content Strategy 101 Is An Invaluable Resource For Transforming Your Technical Content Into A Business Asset.


10 thoughts on “Content Strategy 101

  1. says:

    This is a great introduction and set of best practices for content strategy It was comprehensive, useful, and cleverly written One section outlined a set of hypothetical problems a company, content strategist, or technical writer might face, and gave guidance for value adding and cost saving practices to resolve them The numbers seemed ahem EXTREMELY speculative, and there wasn t much explanation for why or how they broke down the costs the way they did, but the problems were interesting thought experiments regardless.My one complaint was that the authors made a set of assumptions about a technical writer s work environment that seem dated fr...


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